Interesting read. I personally have always thought of the multi use of instagram and how people’s creative way of using such platform is endless. So I am actually quite glad that you have wrote this article and that I knew such account/use of Instagram exits. This is insta-game on the next level! I personally found the Instagram game feature of the most interesting, it definitely takes a lot of effort and time to put together something fully functional and fun as you’ve described. They definitely opened up a really cool platform and sets the bar for other user and marketers. The instagram-premier in “reverse” order and the billboard ad is also some amazing concepts and art that as you’ve said are amazing ideas that are in no doubt effective. Overall amazing read and it broadens out my viewpoint for quite a bit. Great job!