Why ‘please’ has no place in UX writing: tips for clear and assertive copy
As the field of user experience (UX) design has matured, so has the way in which we write for digital products. Writing for UX is not just about crafting well-written sentences, but about designing a positive user experience through language. One aspect of UX writing that has been debated in recent years is the use of the word “please.” While it may seem polite, using “please” in UX writing can actually hinder the user experience. In this article, we’ll explore why “please” should be avoided in UX writing and provide some alternative options.
Why “please” is problematic in UX writing
First and foremost, the word “please” can be seen as redundant in UX writing. It is often used as a way to soften a request or make it sound more polite, but in digital products, it can come across as insincere or even patronizing. Users are typically looking for clear and concise instructions, and “please” can add unnecessary fluff to a message.
Additionally, “please” can create ambiguity in certain contexts. For example, if a user sees a button that says “Please click here,” they may wonder if clicking the button is actually necessary or if it’s just a suggestion. This uncertainty can lead to frustration and confusion, which is not the goal of good UX writing.
Finally, using “please” can make your copy seem less assertive. In some cases, it can make the product seem like it is asking for a favor from the user rather than providing a service. This can undermine the trust and authority of the product, which is critical for building a positive user experience.
Alternative options to “please”
So if “please” isn’t the best option, what should you use instead? Here are some alternative phrases that can convey the same message without the downsides of “please”:
Use active voice: Instead of saying “Please click here,” use active voice and say “Click here” This removes any ambiguity and makes it clear that the action is necessary.
Be direct: If a user needs to input information, don’t say “Please enter your name.” Instead, say “Enter your name” or even better, “What’s your name?”
Use positive language: Instead of saying “Please don’t do X,” say “Do Y instead.” This approach is more empowering and can help users feel like they are in control.
Use microcopy to add personality: Microcopy is the small bits of text that help guide the user through the interface. This is a great place to add personality and tone without relying on “please.” For example, instead of saying “Please wait,” say “Hang tight, we’re almost there!”
In conclusion, the word “please” may seem harmless, but it can actually hinder the user experience in digital products. By being direct, using active voice, and using microcopy to add personality, you can create a more positive and user-friendly experience. Remember, good UX writing is about designing an experience that is both helpful and delightful, and avoiding “please” is just one small way to make that happen.
