Prioritizing search: The must-have AI feature for traditional apps

XY. Zhang
3 min readJul 26, 2024

In today’s tech-savvy world, many apps are racing to adopt AI, especially generative AI to stay competitive. From chatbots to personalized recommendations, the possibilities seem endless. But amidst all the buzz, it’s crucial to distinguish between features that are merely nice to have and those that can make or break the user experience.

Spoiler alert: a top-notch search function falls squarely into the latter category. If your app’s search is subpar, user frustration is just a few clicks away.

SearchGPT: a game changer in AI search

Speaking of AI and search, there’s exciting news on the horizon. SearchGPT, a new prototype that’s currently in development, promises to revolutionize how we approach search functions. Users can join the waitlist to be among the first to experience this cutting-edge technology. (I already joined the waitlist. Please do so if you haven’t ). With its advanced capabilities, SearchGPT is designed to understand user queries better than ever before, delivering more accurate and relevant results. It offers up-to-date information from the web with clear links to relevant sources, and unlike ChatGPT, which always answers with a bunch of text, it displays visual responses with images and video in an easy-to-understand format.

Screenshot of SearchGPT

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XY. Zhang

Focusing on the intersection of AI and UX design, I value insights and experiences on how to create human-centered AI solutions.