Mia ChowinMarketing in the Age of DigitalFive Golden Rules for Crafting Your Digital Marketing StrategyIntroduction3 min read·Apr 14, 2024----
Mia ChowinMarketing in the Age of DigitalNavigating Through Turbulence: A Look at American Airlines’ Social Media CrisisEvent3 min read·Mar 30, 2024----
Mia ChowinMarketing in the Age of DigitalEmail Marketing @ American AirlinesWas it easy to sign up?2 min read·Mar 21, 2024----
Mia ChowinMarketing in the Age of DigitalUnpacking American Airlines’ ‘Life Awaits’ Campaign Where Creativity Misses ConnectionOver the past year, American Airlines launched a digital marketing campaign named “Life Awaits,” which, through a series of video ads and…3 min read·Mar 11, 2024----
Mia ChowinMarketing in the Age of DigitalSpotify Unveils AUX, Where Music Meets Marketing MagicOn February 21, 2024, Spotify dropped some big news that got everyone talking. They’re starting something called AUX, a project that’s all…2 min read·Mar 3, 2024----
Mia ChowinMarketing in the Age of DigitalWhat We Seek Nowadays is a More Refined AnswerIn today’s fast-evolving digital landscape, the quest for more precise and accurate search methods is becoming increasingly important. Gone…3 min read·Feb 24, 2024----
Mia ChowinMarketing in the Age of DigitalWhat makes American Airlines’ Website AwesomeWhen I think about what makes a website stand out, it’s not just about having buttons and menus that work well. Sure, that’s important…2 min read·Feb 11, 2024----
Mia ChowinMarketing in the Age of DigitalCookie Chronicles: How Chip City Bakes Up a Digital StormIn the dynamic world of digital marketing, crafting a consistent and engaging brand story across various channels is a significant…3 min read·Feb 4, 2024----
Mia ChowinMarketing in the Age of DigitalDigital Marketing in the Music Industry: A Personal JourneyMy love for music started from birth. Raised in a family fond of traditional opera, music has always been a part of my life. During my…2 min read·Jan 28, 2024----
