Xinxuan ZhanginMarketing in the Age of DigitalCreating a Successful Digital Marketing Strategy: The Five Pillars of SuccessIn today’s digital landscape, crafting an effective marketing strategy is no longer just a nice-to-have — it’s a necessity. Through my…Aug 11Aug 11
Xinxuan ZhanginMarketing in the Age of DigitalEvaluating Walmart’s 2023 Digital Marketing Campaign: “Welcome to Your Walmart”“Welcome to Your Walmart”is Walmart’s digital marketing campaign launching in 2023. The campaign highlights how Walmart supports customers…Jul 29Jul 29
Xinxuan ZhanginMarketing in the Age of DigitalThe Power of Generative AI in Digital Marketing: A Case Study of Coca-ColaIn the rapidly evolving digital marketing landscape, brands continuously seek innovative methods to engage with their audiences. One of the…Jul 21Jul 21
Xinxuan ZhanginMarketing in the Age of DigitalThe Art of Consistent Brand Storytelling: LEGO’s 2022 Holiday CampaignTelling a brand story using digital channels and being consistent in that storytelling is a challenge all brands face. That story must be…Jul 14Jul 14
Xinxuan ZhanginMarketing in the Age of DigitalWelcome to My BlogHello and welcome to my blog! I’m thrilled to have you join me on this exciting journey as we delve into the dynamic world of marketing in…Jul 8Jul 8