Digital identity: a growing multi-billion market that serves emerging gig economy and modern finance

Yury Myshinskiy
Jan 7 · 4 min read

FinTech News runs an article to discuss the benefits of digital identity in banking and the gig economy.

“The digital identity verification market is projected to reach $12.8 billion by 2024, despite the fact that digital IDs are still largely underused in the world today. PYMNTS’ Digital Identity Lifestyle Capsule found that 71.2 percent of financial services customers were satisfied with password authentication alone, and similar proportions were satisfied with email address verification and PINs”, they say.

We agree that newer digital identity verification methods, like biometrics, could provide far superior authentication protocols and offer customers more seamless experiences while protecting against fraudsters. Digital IDs could also greatly enhance the gig economy, and third-party providers are hard at work to make this happen.

This is exactly what WDIA aims to develop, targeting new “one window” identification and personal data storage in banking, finance, consumer industries, payment solutions.

TechNews’ valid points are:

  • Digital ID verification could prove to be exceptionally useful in banking;
  • New regulations, like the European Union’s Revised Payment Services Directive (PSD2), require banks to provide each other with access to account information and transaction data;
  • This means that there is more incentive than ever for a unified digital identity system that allows users to seamlessly verify their identities across a range of FIs.

Same applies to other cross-sectoral client exchange: with unified identification standards and procedures, travel industry could access seamlessly client bases of insurance companies, and vice versa, as an example.

Here is a promising case. One country that has long been exploring digital IDs’ possibilities is Sweden, where a number of large banks — including Danske Bank, Länsförsäkringar Bank and Swedbank — introduced the BankID system in 2003. The program allows citizens to use the BankID smart card or mobile app for digital identification, conducting transactions and signing documents — actions that are considered legally binding in Sweden and the EU. More than 8 million people, or 80 percent of Sweden’s population, use the system.

Thailand is another big digital ID innovator. The Stock Exchange of Thailand (SET) recently launched its Digital Gateway, enabling user connectivity to the National Digital ID (NDID) Platform, which was introduced last year. Citizens can use their NDID for remote authentication and verification and access SET through the gateway. NDID’s blockchain and facial recognition biometrics keep users and their transactions secure.

Digital ID is one of the cornerstones of the “gig economy”. Gig workers almost never meet their employers face to face, making reliable remote identification processes crucial to ensure customers’ safety. Such offerings could also help match gig workers to jobs based on their qualifications. Stories abound of consumers hiring construction contractors that did not have the right tools, or freelance copy editors that made critical errors because they were unqualified. Employers could use a digital ID system to review potential workers’ qualifications, and workers could automatically filter searches so they only show gigs that meet their exact qualifications.

Remunerations, including remote and digital currency based ones, can be addressed as well. Digital ID can help a lot in bookkeeping. Many drivers work for both Uber and Lyft and have different user accounts for each. This makes it difficult for them to determine how many hours they have worked and how much they have earned, especially when managing taxes or applying for loans. A single unified identity solution that works across both accounts could drastically simplify this process and open the door to portable benefit schemes for gig workers.

Here are some impressive third-party Digital ID Initiatives:

  • London-based startup Yoti specializes in quick authentication and age verification for online services, and its verification procedure works on a granular basis. It releases just enough information to prove a user’s identity without oversharing. The startup has partnerships with both private enterprises and government agencies, and Heathrow Airport uses Yoti’s system to perform quick self-checkouts and biometric passenger analysis.
  • YouWho, a South African mobile and web application that validates customers’ identities by comparing a real-time photo of a user’s fingerprints against the country’s National Population Register (NPR). The app leverages biometric technology, artificial intelligence (AI) and algorithms to confirm the ID. YouWho does not store fingerprint information on its devices, granting users control over their own data and protecting the app against hackers.

We support the position the digital ID solutions should instead rely on biometric technology and digital verification of government-issued identification, which not only allow providers to make digital IDs vastly more secure, but also grant users more control over their information. These methods are compatible with zero-knowledge proofs, meaning users can choose what information to share. Passwords are currently king, but the widespread recognition of more seamless and secure digital ID methods could very well take that crown.

About the author

Yury Myshinskiy is a President with the Worldwide Digital Identification Association in Geneva, Switzerland, ID & KYC/AML adherent and a tech expert with many years of relevant experience in the field.

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