PinnedY2S ConsultingStigma and its Impact on BrandsStigma refers to the negative perception or social stereotype associated with a particular group of people, behavior, or product. It can be…May 2, 2023May 2, 2023
Y2S ConsultingThe Rise of AI Robot Influencers: How They’re Changing the Branding GameAI robot influencers are taking social media by storm, reshaping how brands connect with audiences. These computer-generated personas…Sep 23Sep 23
Y2S ConsultingThe Good, The Bad, and the Whoa: How AI is Reshaping the Branding LandscapeIn today’s fast-paced, data-driven world, artificial intelligence (AI) is no longer a distant concept from sci-fi movies — it’s here, and…Sep 16Sep 16
Y2S ConsultingLeveraging GPT to Extract Key Insights from Industry ExpertsIn the ever-evolving world of marketing and research, staying ahead requires not just access to data but the ability to derive actionable…Sep 2Sep 2
Y2S ConsultingNavigating AI Ethics: What Brands Can Learn from the Jenna Ortega IncidentRecently, AI-generated explicit images of actress Jenna Ortega, some depicting her as a minor, surfaced on social media. These…Aug 26Aug 26
Y2S ConsultingNavigating Bias in Synthetic Data: A Beginner’s GuideAs the buzz around synthetic data continues to grow, many of us are excited about the possibilities it brings to market research. From…Aug 19Aug 19
Y2S ConsultingThe Next Evolution in Marketing: Leveraging Synthetic Data in Simulation ToolsThe ability to anticipate market trends, consumer behaviors, and the impact of strategic decisions is more crucial than ever. Marketing…Aug 14Aug 14
Y2S ConsultingEquipping Your Marketing Team with Generative AI Skills: A CMO’s GuideIs your marketing team ready to harness the full potential of generative AI? As a CMO, you’re aware of the transformative power of AI tools…Aug 61Aug 61
Y2S ConsultingAI and Predictive Analytics in MarketingOne of the most powerful applications of AI in marketing is predictive analytics. This advanced analytical technique uses historical data…Jul 29Jul 29
Y2S Consulting10 Steps for Implementing AI in MarketingIn our previous article, we explored the theoretical framework of an AI-first marketing model. Now, it’s time to dive into practical steps…Jul 22Jul 22