The pharmaceutical industry is today left with little choice, but to shift towards a more “customer centric” culture. At the same time, it is to create profitable “value-based care” business models. These concepts have been discussed ad nauseam for a while. They now look to be hardly avoidable: Payers: Drug…

Poll Review — The Pistoia Alliance boasts of founding members such as Pfizer, Novartis, GlaxoSmithKline and AstraZeneca. It is “a global nonprofit of life science entities working to lower barriers to innovation in R&D” and it recently polled participants to a webinar on the possibilities of blockchain. According to this informal poll, only…

A perfect storm called “Relevance” is brewing. From Accenture to the Harvard Business Review to Prophet, all are exhorting businesses to pivot their focus to “brand relevance”. Prophet, one of the thought leader on the subject, defines the concept with buzzwords such as: obsessed, ruthless, distinctive and pervasive. Rightly so…