Indian Beauty Standards are different than Western ones

Pooja Rana
3 min readDec 5, 2023

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Beauty standards, reflective of societal values and norms, vary significantly across cultures.

India, with its rich tapestry of traditions and diversity, presents a distinctive set of beauty ideals that differ markedly from those in the Western world.

So let’s delves into the cultural nuances shaping Indian beauty standards, highlighting the contrasts with prevalent Western ideals.

Traditional Aesthetics in India

  • In India, beauty is often intertwined with traditional notions of grace and cultural heritage.
  • Fair skin, historically associated with aristocracy, is considered a standard of beauty, influenced by centuries-old societal structures.
  • Features like expressive eyes, well-defined eyebrows, and lustrous hair are also celebrated, embodying a blend of classical aesthetics and regional preferences.

Diversity in Beauty

  • India’s cultural mosaic contributes to a diverse range of beauty standards.
  • Various regions exhibit distinct preferences, whether it’s the preference for sharp features in the north or the emphasis on softer, rounded features in the south.
  • This diversity reflects the multitude of ethnicities, languages, and traditions within the country.

Celebration of Natural Beauty

  • In contrast to Western ideals that often prioritize a flawless complexion, Indian beauty standards embrace natural attributes.
  • Traditional practices like Ayurveda emphasize enhancing natural features, promoting radiant skin and healthy hair through holistic well-being.
  • The acceptance of imperfections as inherent beauty is a notable departure from Western ideals often driven by airbrushed perfection.

Role of Attire and Adornments

  • Attire and adornments play a pivotal role in Indian beauty standards. Traditional clothing, vibrant textiles, and intricate jewelry are integral to the concept of beauty.
  • These elements not only enhance physical appearance but also carry cultural significance, serving as expressions of identity and regional affiliations.

Changing Dynamics and Global Influences

  • As India undergoes rapid modernization and globalization, there’s a discernible shift in beauty standards influenced by Western media and beauty trends.
  • The emergence of fairness creams and a heightened emphasis on a slender physique reflects the impact of globalized beauty ideals, sometimes leading to debates on cultural authenticity and self-acceptance.

Body Positivity and Changing Narratives

  • Recent years have seen a growing movement toward body positivity in Western cultures, challenging traditional beauty norms.
  • In India, too, there’s a gradual shift toward embracing diverse body types and appearances.
  • Social media platforms contribute to this evolution by providing a space for alternative representations of beauty and fostering a more inclusive narrative.

Conclusion

In conclusion, the dynamics of Indian beauty standards are deeply rooted in cultural traditions, regional variations, and historical perspectives.

While there are elements that differentiate Indian ideals from Western standards, the ongoing cultural exchange and evolving societal attitudes signal a complex interplay between tradition and modern influences.

Recognizing and celebrating this diversity contributes to a more inclusive understanding of beauty, transcending borders and fostering a global appreciation for the myriad ways in which beauty is perceived and celebrated.

Hopefully my work was informative enough to add some value to your life. 😇

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Pooja Rana

I am an Indian student pursuing psychology and sociology, a special educator and a poet. I am here to nurture my love for writing and exploring ✨💫