Sep 8, 2014How The Automotive Industry Shaped Electronic MusicHow The Automotive Industry Shaped Electronic Music Here’s some snippets of a talk I gave with Jeff Staple for Re:Mix Lab & Wired Magazine When the industrial manufacturing and the automotive industry first arrived, it brought with it a bunch of different noises. Explosions from combustion engines, oscillations for the…Darwin Vs The Machine2 min read
Sep 8, 2014The Automotive Industry & Vehicles As An Extension Of The Human BodyHere’s some snippets of a talk I gave with Jeff Staple for Re:Mix Lab & Wired Magazine Purchasing a car represents a major decision in an individual’s life. Next to one’s home, it’s typically the most expensive item that you buy. There are different types of automobiles, some classic, some…Darwin Vs The Machine4 min read
Sep 8, 2014Tempo or Key, Which Does Our Brain Compute Faster? Why Does It Matter?In my research with the Billboard Hot 100 charts and how it affects popular music, I found the link between tempo to be stronger than the link with key. This means two things; In a short period of time, the tempo or speed of a track may more effectively affect…Psychology2 min read
Sep 8, 2014What You Smell Is The Result Of The EconomyI had the privilege of sitting down to chat with Trudi Loren, Vice President of Corporate Fragrance from Estée Lauder. I’ve always been interested in how scent can affect the sales and marketing . Below is a scent pyramid:Darwin Vs The Machine2 min read
Sep 8, 2014Musical Attention Deficit Disorder© Yale Fox and Robert J. Brym, 2009 Researchers have long known that music influences behavior. Food courts chase away loitering mall rats by piping in classical music. Teen boutiques boost sales by playing uptempo tunes. American troops blared hard rock for 15 days in 1989 to encourage Panamanian president…Darwin Vs The Machine4 min read
Sep 8, 2014How A Disc Jockey’s Strategic Track Selection Can Enhance Experience, Foster Loyalty, and Boost Profits[ download full pdf w/ graphs] Club goers, including patrons, bar staff, disc jockeys, owners and management all agree that music is an integral part of the club experience. Music contributes to the (i) overall club experience, (ii) bar revenues, (iii) how late customers stay after “last call”, (iv) and…Music46 min read
Sep 8, 2014The Mystery of Whale SongIn 2006, I spent a few months within the Islands of Hawaii studying Humpback Whales. The Humpback Whale is an incredible creature, up to 50 feet in length and weighing up to 36 000 kg. …Darwin Vs The Machine2 min read
