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Tran Kim Minh
Tran Kim Minh

Tran Kim Minh

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From What every PM needs to know about user segments by productboard

…mpossible, your best bet is to sample your user base by collecting user inputs on an ongoing basis. Save key insights you find in feature requests, customer support tickets, surveys, check-in meetings, sales calls, and user interviews, and search for patterns when it comes to different users’ must-have functionality. In time, these patterns will solidify into user segments, and those segments will form the bedrock…

From What every PM needs to know about user segments by productboard

It should now be clear why user segmentation is critical. The hard part is formulating accurate segments around real user needs. In our simplified example above, we pretended we had full access to our prospective customer base a…

From What every PM needs to know about user segments by productboard

This may seem obvious, but in practice it’s why many promising products fail. That’s because failing to segment your users is to tacitly accept the myth of the average user. That’s the belief that to successfully prioritize what functionality to build next, you need only …

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