
…mpossible, your best bet is to sample your user base by collecting user inputs on an ongoing basis. Save key insights you find in feature requests, customer support tickets, surveys, check-in meetings, sales calls, and user interviews, and search for patterns when it comes to different users’ must-have functionality. In time, these patterns will solidify into user segments, and those segments will form the bedrock…
This may seem obvious, but in practice it’s why many promising products fail. That’s because failing to segment your users is to tacitly accept the myth of the average user. That’s the belief that to successfully prioritize what functionality to build next, you need only …