Top Digital Marketing and SEO trends in 2023

In a constantly evolving best digital marketing agency, it is important for content creators to continue evolving and keep up with the content marketing trends. We have learned the importance of content marketing and optimization of the content. However, organizational strategies may fall flat without awareness of the latest trends in content marketing. The shift to digitization amidst the Covid-19 pandemic has increased the number of internet users to 222 million in the past year, implying that around 60% of the world’s population is currently online. You can also checkout digital marketing agency in india.

How to have an impact on this booming audience? This is where content marketing and SEO trends come into play.

Google search is stressing a lot on accessibility, which will become part of the algorithms, such as making your page screen mobile friendly, with good contrast, font adjustability, loading speed and image descriptions. The result of this is that sites which are accessible sites will be rewarded and therefore climb up the SEO rankings faster than pages that are not accessible. There are many social media tools for marketing that also follow the social media algorithms.