PinnedYamini RanganThe customer experience playbookCustomer expectations are constantly changing and evolving. The way we discover, research and buy products and services from companies…Oct 27, 20211Oct 27, 20211
PinnedYamini RanganHow to align incentives with your customers’ successMarch 2020 was chaotic. I was in my third month at HubSpot when it became apparent that the COVID-19 pandemic was not just a blip. As…Aug 19, 2021Aug 19, 2021
Yamini RanganHow to align systems around the CRMHow to align systems to support growthAug 9, 2021Aug 9, 2021
Yamini RanganHow to align strategy around the customerI recently had a frustrating, but familiar, customer experience.Jul 28, 2021Jul 28, 2021
Yamini RanganHow to align your teams around the flywheelAs HubSpot’s Chief Customer Officer, my charter is to create a delightful customer experience.Jul 19, 2021Jul 19, 2021
Yamini RanganHow to Build a Customer-First CultureA delightful customer experience happens at the intersection of art and science. Art is your culture, and science is your disciplines — I…May 18, 20213May 18, 20213
Yamini RanganThe Art and Science of Customer ExperienceThe world changed pretty dramatically in 2020 — and that’s an understatement. Since I joined HubSpot as Chief Customer Officer last…May 3, 2021May 3, 2021