How startup are taking over the sales game and scaling to millions.

How is the startup sales process is different and how top companies now are trying to level the field by implementing different sales strategies and stealing from tech startup playbook.

Do you hear of all these companies that turn into millions of profit in one year of their conception? Those B2B companies that are now called unicorns? These companies that come and change the whole industry by simply making a few changes on the old way of doing things?

We all probably are thinking yes, I heard of those they must have a great heck yes product and an amazing sales team. Yes, they do, but what they have more is flexibility, the capability to implement quickly, see what is not working and focus on results-driven activities even when they seem unconventional.

…But as a Startup, there are so much more alternative as you are still flexible to try new things without having a rigid process. Big companies will start with a CRM when Startups start with tools.

Why is that?

It is quite simple, they understand the right now, they are starving and they need to eat now, their investors, family members, friends, an old boss that they left all are checking them out to see how successful they going to be. So they have something to prove. When you have something to prove you react and operate differently: They approach their startup sales process differently.

To keep track of your leads is important you want to focus on a simple and CRM platforms like SugarCRM, Hubspot for sales or Zoho, There are also other free ones out there.

But as a Startup, you can actually want to focus what will make you save time and sell spend money on tools to scale your process and increase productivity.

CRM tools are very important for many organizations but as a startup, if you just a Google sheet that is well organized this is all you will need to get started.

CRM came with the expectation that they will help more sales but as we all evolve with it, we understand its business case a bit more, which simply a contact management platform, which can help you take a total view on your whole process and find critical areas of improvement.

In Basic English, if you falling short on your follow-ups or closing (if) the data is implemented correctly, you can view the entire flow of your sales organization and see that your sales team are not meeting their quotas or not having enough meetings with your prospects.

But the questions is how does that improve your individual performances or your team performances?

It helps you identify the problems but tools will help you fix them

Tools like:

1. Quickmail.io to automate the process of sending emails
2. ARI by Hubtimum Automate you sales research and help you personalize all your emails.
3. Calendly to book meetings.
4. Prezy and Clearslide for presentation
5. Uberconference for virtual calls (its free)
6. ARI by Hubtimum for follow-ups and keep track of your prospect in a charming way.
7. Assistant.to I know I shared Calendly above which is good for Inbound emails but for outbound I highly suggest Assistant.to it limit the amount of work for the prospect.

As a startup or big organization, you need to find ways to automate all their startup sales process when you can. You can not afford to let time be a factor and focus on underperforming tasks, the client moves fast so should you. We all need to utilize technology to help us move faster and become more effective.

I hope you found this helpful if automating your sales process makes you curious you can check what ARI can do for you here.