Image source:

How we re-envisioned a product that increased user acquisition by 43% and helped transform an organization to a user-centered mindset.

About the project

Here are some projects from my past that have roots in branding and graphic design.

Black Gold Records

I believe that collaboration, curiosity, and desire make anything possible, and that product teams can unleash creativity that leads to world-changing innovations.

Designing an easy to use mobile app experience that is accessible and loved by everyone.


5-Day User Research Sprint

Yana Carstens

Founder & Principal Design Strategist

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store