“When Myspace stumbled, those people’s livelihoods and celebrity status was wiped out. Now the only reason anyone’s been talking about Tila Tequila is because she supports Trump and thinks the Earth is flat”
Touché! Nice job on the article!
Question: Do you think Snapchat influence will eventually take over? Now Instagram became more of a well-planned visual platform, nobody seem to show real life anymore. Indeed, consumers are more likely to react positive on Snapchat endorsement than Instagram “Try me” kind of post (referring to how fella Scott Disick failed to endorse the protein brand — making this into a national joke). Also, the survey showed people feel stronger connection by interacting with celebs through Snapchat — giving the brands new access to use these folks to sell their product. And, Snapchat makes it easier for both parties to do value measurement (views are counted for all — pics and videos). Likes — are no longer a real thing, we all know that.
With all that said, do you think the beloved “Instagram influencers” who will fail to transition to a Snapchat and build proper audience there — will become next Tila Tequila?