Feed me! App


Harry is a well rounded individual with lots of diverse interests. He uses instagram to keep up with all the latest activities of his various interests.

The problem is that he doesn’t have time to search search out the most important posts on Instagram feed, as he likes to focus on informative and educational interests, first thing in the morning.

The challenge was to create an app that will categorise his content on Instagram



To find out more about Harry and any problem that he may have that could be potentially be resolved by an app, I had to conduct some research. The method I chose to do this by was to conduct an interview with him. I asked general questions that could possibly give me an insight into his life and habits. I asked open ended questions like “what are your interests and hobbies?”

I conducted a second interview to delve deeper into Harry’s life by asking him to give me a retrospective account of his typical when he comes into the GA campus.


I then created a user experience map based on my second interview. I noticed some trends and behaviours that were based on his emotional state during the completion of various tasks during his journey. I was able to spot pain points that helped me gain insight into a problem that I could solve.

A user experience map from my interview

My first take away was that Harry found it time consuming to scroll through his instagram feed to locate the content that he likes to read about in the morning.

secondly, Harry would then get so engrossed this, that he would lose track of time and end up running late as he spent too much time looking at his phone.


My challenge was to develop a mobile app that would allow the user to group his instagram feed into categories based on his interests. this would would save him having to scroll and look for the posts that he wanted to see at that particular time. This app also had to help him manage the time that he spent looking at content so that he wouldn’t be late because he’s spent too much time on his phone.

Ideation included various sketches of possible solutions

Through ideation, I came up with a resolution that would create different categories for his instagram feed to be divided into. I also decided to add a timer element that would monitor his usage of the app, to help with time management.

I after choosing the most suitable idea, I came up with a storyboard that would clearly communicate Harry’s experience.

I then created a user flow to using a happy path to illustrate how a user could use my app.


My next step was to create a low fidelity paper prototype that I could employ in user testing.

components of the paper prototype

I wrote down a task that would give the user clear instructions of what I wanted then to accomplish when testing my app.

Throughout the user testing period, I noted down any challenges that the users encountered with the navigating the app, comments, suggestions as well improvements to be made.


All the processes mentioned above was a clickable prototype of of the “Feed Me!” app that provided a solution to to problem that I identified during my research. The app allows user to effectively maximise their content viewing of instagram content in a timely manner.


Each and every process that I incorporated was important in the sense that it gave me vital insight to; what my user needed help in addressing, what idea was best in coming up with a solution, how users were able to understand the product’s workings and any improvements that needed to be made to make the product as user friendly as possible.

What I will do next is to continue to test the prototype with different people to see if I can adapt it to fit every person’s need based on their subjects of interest on instagram.