in has been absorbed and inte… the checkout process—these innovations aren’t designed to create more intimacy with its customers… they’re designed to decrease the time between the moment demand appears and how fast supply can respond. Amazon won’t stop until the entire supply chain has been absorbed and internalized.
That’s not to say these books aren’t valuable. They are. They’re just not going to help you get unique insights, see problems in a different way than others, or even help you solve more problems. They will however make you sound like you’re smart because you can talk about the things everyone else is talking about. However, there is an old adage that when you do what everyone else is doing you shouldn’t be surprised to get the same results everyone else gets.