5 in 5-Day 1

Yao Chang Yang
Aug 31, 2018 · 2 min read

Customization has been a strong trend in apparel industry. I took a photo of Nike’s customization studio at Nike SOHO last month.

Although it is a customization studio, customers can only design their t-shirts from limited patterns. Is there any way clients can have thier own t-shirts more special? What if the t-shirts come from their own shopping experiences?

These questions made me think of the receipt I received yesterday at Hollister.

There is nothing more personal than what you buy when you are shopping. The items you choose represent both the way you think you are and the way you want people to see you. There is no one will have the same thoughts and same taste as you do.

This made me wonder what if every client can get a t-shirt which has the information on their receipt. Is that a new way to have customized apparel from a brand you love?

I imitated the Swiss Style for this design because it is more efficient to implement this style of design on different stores in order to have the same visual identity.

DIN 2017 is the type family I chose for this project.

And this is my design.

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