Two images side by side, a fox on the left and two marine iguanas in the right
Two images side by side, a fox on the left and two marine iguanas in the right

This article is not about remote research tools. But about how we can reinvent and evolve known design research methods to address the current challenges, looking beyond the lockdown crisis. My reflections here are based on insights from both past remote research projects as well as recent experiments.

What best practice do we have for remote user research?

Remote usability testing has been around for a while. We do have a wide range of sophisticated tools and techniques available to ensure quality insights as described in this article.

But what about design research? In-depth, in-context interviews and observation?


This article suggests rethinking what we learn when we put concepts and prototypes in front of customers for feedback.

What does ‘user testing’ mean to you? The most common flavour is ‘usability testing’ — which actually makes more sense as a term because it does not sound like we are testing the ‘user’. We put products and services in front of target customers to find out if they are easy and delightful to use. Right…?

So why is ‘user testing’ a trap then?

To answer this question, we need to take a step back and reflect upon why and how…


What we learned by adapting the 5-day Design Sprint approach to address a big challenge: flight delays

Design Sprints have become a great tool for product development for many — but can you actually apply the same methodology to solve a complex and multifaceted problem? Say, a problem like flight delays?

Creative and storytelling workspace

So the first questions are…how does one approach a problem like this? Do you try to analyze operational processes and see where the failures are, try to attack the root cause? Do you assume that most flight delays cannot be avoided, but are damaging to the airline’s brand and therefore you focus on how to minimize the negative impact on customers?

How can you create a…

Yanna Vogiazou

A hybrid: half designer, half researcher. Helping my clients develop meaningful products and services: designfollowsinsight.com

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