Making choices can give the illusion that decisions are being made
4 min readAug 9, 2019
“To choose is to rely on rational criteria as a springboard for action. To decide is to make up for the scantiness of those criteria by exercising one’s freedom. To choose is to know before acting. To decide is to act before knowing.” — Charles Pépin.
Big corporations are good at choosing. They have data, analysts and, to some extent, time. They can…