What REALLY motivates us?

Book cover of The Elephant in the Brain
Book cover of The Elephant in the Brain

What makes people tick?

This is the main question in The Elephant in the Brain, an eye-opening book on understanding our “hidden motives in everyday life.”

In other words, why do we do what we do?

Programmer Kevin Simler and economist Robin Hanson explore why we’re prone to self-deception about our motives, and how this deception can shed light on otherwise inexplicable behaviors. For example, why do we laugh? And how come we laugh 30% more when we’re around others?

Well, as the authors explain in the first part of their book, we’re often blind to our own true motives for doing things. Or, the way Jonathan Haidt put it, “The conscious mind thinks it’s the Oval Office, when in reality it’s the press office.” …

About

Yannick Bikker

I write about marketing, books, psychology & anything else that sparks my interest. Also a proud advocate of peanut butter (the crunchy kind). yannickbikker.com

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