Amsterdam based product designer. On a quest of exploring the fields of HCI, branding, and cognitive science.
I’ve always thought that design is about connecting the dots. Combining pieces of information and memories to form one solid result. These fragments of knowledge could be very random, you may combine a memory from your childhood with a color from a painting and a small article about…
Here’s the thing, “Brand” is a word which is widely used, but only a few understand its true meaning and power. Many…