So, what does all this mean? As a marketer, be very aware of what your customer’s are saying both online and offline about your product or service. Not to mention, create products or services that are easily-shareable to strengthen their chances of going viral.
So, what does this mean for you as a marketer? While you should market your product to your customers by evoking their emotions, you should give them strong and sturdy facts and studies that help them justify their purchase(s) to their friends and family.