Major cosmetic brands are betting on technology to promote and sell their products. Renowned companies are already investing in augmented reality and artificial intelligence to gain prominence in the market. See more at beauty blog

Guive Balooch, global vice president of L’Oreal’s technology incubator, says that innovation has brought a new type of customer, much more demanding. “They want more personalized and accurate products, and we have to respond”, reveals the executive.

Artificial intelligence for the best choice

Balooch explains that 50% of women complain that they cannot find the best base shade for their skins, especially when it comes…

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