FYP: Case Study Analyze

3 min readJun 26, 2024

Case Study Analyze: POP MART

Virtual Character Research

The virtual charcater idea are inspired by Pop Mart. Pop Mart is a Chinese toy company and it’s known for selling collectable “designer” toys, often sold in a “Blind Box” format.

Brand Strategy (Why is it so famous?)

Gambler psychology (Dopamine, Visual Excitement)
Involves money exchanges
The final product is determined purely or partially by chance
The final product is unknown and unpredictable
Sense of curiosity
Special, Cute enable woman to resonate with each other.

Marketing Strategy (How it build up their market?)

National style and cultural creation
Holidays (Christmas, Halloween)
10k Follower giveaway/ Anniversary
Event/ Grand opening
Collaborate with influencer

Channel Strategy

WeChat Mini Program, Tmall, TaoBao
Own community — Paqu
communication, product for fans

Product Strategy (USP?)

Unique hidden style design.
Co-branding
Popular IP
Specific characters such as Molly and Pucky (50% of the whole sales)
Collaborate with talented designers & famous brand

In order to understand how one account or brand has been built up, I have studied the account from their first post.
I have organized and tidied the findings. I have analyzed which types of content or posts have gone viral or gained more likes and views. (Specific character, Famous collaborate character, Pop up event, Engagement post, Collab with local real life influencer)

Case Study Analyze: DEL’CS WORLD

Background

DEL’CS WORLD is a female-owned Malaysian brand launched in February 2023.
started as a low-key curated thrift store at little retail space DEL’CS RETAIL in Taman Paramount in 2020.
fashionable pieces with the utmost quality.
community build tremendously and started their brand acc

Case Study Analyze: Xenoarchive

I take @xenoarchive as my main benchmark in terms of vibe. I personally quite like the overall vibe and contents that created by xenoarchive.

Other Case Studies

I have also analyzed different accounts to understand why some go viral while others do not. I found that content focused on lifestyle tends to receive more views and likes.