YAPRAK YÜREK
1 min readAug 9, 2020

Ikea Japan launches its first collection starring the iconic logo

Following the trend of many high fashion brands honouring the flatpack furniture giant, Ikea Japan has worked closely with the head offices in Sweden to create its first collection

The first collection placing the Ikea logo at the centre visually, the collection links back to how many high-end fashion brands have paid homage to Ikea’s design sensibilities, and how fake logo T-shirts are often seen on the streets of Tokyo too. “It was time for the real thing.”

Just like other Ikea products, the collection “is developed based on democratic design and it is composed of ten items.” Each of these is also made from 100 per cent sustainably sourced cotton and the umbrella in the collection is also “made of recycled polyester, a water bottle to reduce plastic bottle use,” as well as a tote bag.

YAPRAK YÜREK

Marketing Consultant | dib Helping entrepreneurs scale through marketing, branding + PR. @forbes Council www.linkedin.com/in/yaprakyurekmarketing doitbranding✨