“All In”… A Valentine’s Day gift to my wife
After 20 years of marriage, it’s often difficult to know what to get my girl on Valentine’s Day. So this year, I’m telling her story. I mean, I’ve watched this women go from stay-at-home mom for 14 years to ending up on QVC in 2 years. Even before she invented Peepsnake and founded her company she was always creatively tinkering with stuff. I once saw her wearing finger-tipless gloves so she didn’t have to take them off to use the touchscreen on her phone. I said “Those are cool. Where’d you get those?” She replied, “I made them”. I encouraged her, “That’s how inventions are born”.
One year while watching our (at the time) 4-year-old play soccer, she was juggling her keys, cup, and iPhone attempting to snap a picture when she dropped it all in the mud. Almost immediately she started sketching out an idea for a scarf that could hold her iPhone and her other effects without carrying a purse.
She bought a sewing machine, and after our middle son showed her how to turn in on, soon mastered the art of sewing. She designed, wrote, and illustrated both the design and utility patents. Susan Bee Walker painstakingly pours through research on fabric quality, manufacturer quality, and logistics, and is uncompromising on her product line. I’ve watched her build her own website, learn the manufacturing game, pitch to investors, work trade shows, work the books. I hear her hold vendors and partners feet to the fire, insisting that they work to her standards…all things that she did not know the first thing about before.
Some ladies bring home the bacon and fry it up in a pan…my girl raises the pig, feeds it, nurtures it, processes it, cooks it, serves it, and cleans up the whole damn thing. I am in awe of her work ethic. She’s been written up in the NY Times, The Boston Globe, Forbes, The London Evening Standard, and several other fashion blogs. If she is up, she is working, tirelessly moving her dream forward, and most nights end with her scrutinizing some detail until she collapses in exhaustion. If hard work is the recipe for success then she’s cooking up a masterpiece. She sells through select retailers, Amazon.com and after a sell-out this Christmas season, QVC just reordered every scarf she has in her inventory.
I didn’t write this necessarily to brag on her…okay, yes I did….but more so to illustrate that sometimes the greatest show of love is knowing your lover is “All In”, that they will go the last mile and then some to support what’s important to you, no matter what the consequences. Indeed I am “All In”. Happy Valentine’s Day, Susan Bee Walker. I love you.