Digital video series are trying to coax India out of its traditional system of arranged marriage — but they need to rewrite perceptions of dating apps

Image: Pradeep Ranjan/Unsplash

A woman in an uncomfortable, toxic relationship breaks up with her boyfriend just before they take a trip. Her friend convinces her to go online to find a date, who turns out to be a charming, kind, considerate man who has also been looking for commitment.

This is the story line for a popular YouTube series called Yours Cupidly, produced by a channel called Shitty Ideas Trending (SIT) [editor’s note: yes, really], founded by Indian actress Chhavi Mittal. The eight-episode series was made in collaboration with the dating app OkCupid.

Yasaswini Sampathkumar

Writer, teacher

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store