PinnedYash ChavanPredictable Influence Part 1: How to find a steady stream of influencers for your brandWhen you’re starting to set up your influencer campaign, it may seem hard to predictably find new creators to promote your brand and…5 min read·Jun 30, 2022--1--1
PinnedYash ChavanWhy micro influencers are critical to your influencer programWhen you start with influencer marketing, it’s tempting to go after big influencers. You want to work with the biggest names, it’s natural…5 min read·Jun 28, 2022----
PinnedYash ChavanHow brands that win do influencer marketingDon’t make the mistake of treating influencer marketing like hiring one-time salespeople for your company.4 min read·Jun 27, 2022----
PinnedYash ChavanHow much should you pay your influencers?This question keeps popping up again and again, how much should you really pay influencers for posting about your brand?4 min read·Jun 18, 2022----
PinnedYash ChavanUse this guide to strike deals with influencers without giving cash upfront [Cheatsheet Inside]I am highly against the idea of paying influencers to post about your product. Know why?6 min read·Jun 13, 2022----
Yash ChavanWhat influencer metrics to look for to find the best creators for your brandCreating a successful influencer marketing campaign hinges on finding the right influencers who can effectively represent and promote your…8 min read·Dec 14, 2023----
Yash ChavanA Case Against Influencer Seeding & What’s the Other Cost-effective AlternativeProduct seeding — sending free products to influencers who, in turn, might post about your brand, generating content and potentially…7 min read·Nov 20, 2023----
Yash ChavanNew Rules of Product Seeding Strategy to Get UGC & SalesHope isn’t the best strategy. Especially when your brand’s revenue depends on it.6 min read·Nov 20, 2023----
Yash ChavanWhy Hiring Influencers From Insense or Billo is a Bad IdeaMarketplaces like Billo and Insense seem like a convenient one-stop-shop for influencer collaborations. They promise the choice of…7 min read·Nov 20, 2023----
Yash ChavanWhat influencer metrics to look for to find the best creators for your brandCreating a successful influencer marketing campaign hinges on finding the right influencers who can effectively represent and promote your…8 min read·Nov 20, 2023----