When you start with influencer marketing, it’s tempting to go after big influencers. You want to work with the biggest names, it’s natural. But it won’t bring the most results for your business. I’ll tell you why, and explain what you should do instead. …

Don’t make the mistake of treating influencer marketing like hiring one-time salespeople for your company. What do I mean by one-time salespeople? Imagine hiring someone in a sales role, but they only sell your product for one day and then leave. Do you think this is a sustainable way to…

This question keeps popping up again and again, how much should you really pay influencers for posting about your brand? I’m here to tell you that if you’re asking that question, you’re thinking about your influencer marketing program in the wrong way. Let me explain… Warning If you’re thinking about doing…

I am highly against the idea of paying influencers to post about your product. This doesn’t mean I don’t recognise the value of the audience that they’ve built and the time that goes into creating content. I do. As marketers, we know how hard it is to create a social…

Influencer marketing has been in the marketing ecosystem for a long time. 49% of Consumers depend on Influencer recommendations. However, until now, the US Federal Trade Commission hasn’t enforced any guidelines or rules regarding the transparency of sponsored influencer and celebrity posts. So safeguard your brand and update yourself with…

When you’re starting an influencer program, it’s common to ask yourself if you should go with big influencers, mid-sized ones, or smaller niche ones. Let me tell you something, if you pick just one of these… you’ll likely not see the best performance (or fail!). What if I told you…

You collaborated with a mega or macro-influencer, hoping their posts will bring more eyeballs and revenue to your brand. But it didn’t happen because big influencers don’t necessarily have the trust and credibility among the audience. Brands can’t stop themselves from collaborating with big influencers. They assume once such a…

When retailers and wholesalers were eliminated from the B2B supply chain, that’s how the DTC (direct-to-consumer) industry made it to the spotlight. With that came the exceptional potential of influencer marketing, as it also eliminates unfair middlemen like BigTech ad platforms and takes you straight to where your customers are. …

Imagine people on social media putting ‘<your brand name> Ambassador’ in their bio. Do you feel that your brand has all the ingredients to convert buyers into raving fans who can’t stop talking about your products with their colleagues, friends, or audience? These may seem like aspirational goals or vanity…