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Do all dark patterns trick the users equally? Are all patterns equally deceptive? The article here tries to identify the parameters that can be assessed to identify how efficient a dark pattern is and yeah, how do we define that darkness.

Harry Brignull defines Dark pattern as “a user interface that has been carefully crafted with an understanding of human psychology to trick users into doing things they did not intend to.”

I was exploring through my daily reads when I came across an article on Dark Patterns. I read and explored the subject immensely. The most I could see…

Yashasvi Nagda

Urban Planner turned UX Designer • NIT-B Graduate • UX Designer at Bosch

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