The thrifty brand’s guide to making videos.
Want to sound original and be a head-turner brand?
Communicate Strongly. ‘Strong’ doesn’t have to imply ‘loud’. A simple message with a clear intent and crisp framework will deliver.
But, how do you reach out to millions of users in a fraction of a second?
Brands, in order to get the maximum engagement in the least amount of time, rely on videos. Video is the most accessible carrier of information. It is versatile and follows a certain trajectory towards establishing the relationship between the audience and the narrative, directly.
Moreover, it’s easily shareable across multiple platforms at the blink of an eye.
So, here are a few tips on how to make videos the smartest way possible (and by being thrifty):
- Stock up the raw material: Collect video content for your brand at every opportunity. You don’t necessarily have to have the greatest camera. A good phone is enough. You never know what projects will come your way. But with a stockpile of random shots, you’ll always find something to utilize in the future whenever any project comes your way.
2. That razor-sharp learner: Spot that person with video making/editing skills and get him on-board. Or get one person in the office to learn some After Effects and Premier Pro. This ensures a smoother sail across the marketing tide in the digital media and it’ll go a long way.
3. Cheap Chills: Invest in relatively cheaper stock and template. Get subscriptions to, say, Envato Elements.
4. Beware of bad audio: Your audience is smart. You cannot get them to like a video that has a poor audio quality. So, DO NOT compromise on the audio equipment.
5. Pick up budding influencers: This fresh lot of talented young people have a massive following. So, put them on a project payroll since they’re always open to such opportunities and looking for good work.
6. Climb outside your comfort zone: Choose BOLD content. When you have the skeleton in place, everything else just adds to and enhances its quality. If you’re going to invest less, might as well go for a little SHOCK VALUE.
7. Don’t get lost in trends: Even if trends pose as the absolute crowd-puller, dare to stand out. Strive to roll out original content. Walk-in reverse because you wouldn’t want to be just another clickbait and summon the devil’s curse (the audience’s exhaustion with meaningless viral content!).
8. Catchy thumbnails: Spend time researching on thumbnails. This is your real hook. If thumbnails aren’t drool-worthy (or simply attention-grabbing), it’s a passé.
9. Gift of the gab: Find that person in your office who has impeccable communication skills and is a great presenter. It doesn’t necessarily have to be the CEO. That person can be a good spokesperson for your company.
10. WELL, DON’T BE THRIFTY AT ALL: Money can buy good quality equipment. And the better your tools, the greater your output.
You only lose the whole objective behind making a video if you skimp on the basics. All the above-mentioned points are valid but if you want to make an impactful video and wish to make it stand out, money talks!
This is it. This is your get-creative-pocket-manifesto. Now, go shoot that goddamn video.
(Spend all your money. Who cares!)