PinnedThe Buyer Persona Blueprint: A Step-by-Step Guide to Creating Your Ideal Customer ProfileIntroduction to buyer personas: Navigating the marketing maze with precisionSep 7, 20231Sep 7, 20231
From Alaba Market to Stadiums: The Rise of Nigerian Music MarketingFrom Dusty Tapes to Viral Takeovers: The Nigerian Music Marketing OdysseyMay 21, 20241May 21, 20241
Building Brand Communities Across CulturesThis is the first part of what was supposed to be a long, exhaustive read, but my editors said I should make it two parts so you can read…Nov 13, 2023Nov 13, 2023
5 Ways to Elevate Your Startup’s Marketing Strategy and Stand Out From the CrowdIn today’s fast-paced and highly competitive business world, having a standout marketing strategy is essential for any startup looking to…May 1, 2023May 1, 2023
Scaling Your Startup for Success: A Comprehensive GuideCreating a successful startup is a multi-step process that involves both building and scaling. The stages of building and scaling a startup…Jan 23, 2023Jan 23, 2023
Digital Marketing trends and predictions for 2023As we approach the end of the year, many businesses are thinking about how to end the year on a high note and set themselves up for…Dec 15, 2022Dec 15, 2022
How to attract customersEvery business owner can be likened to the Famous Charles Dickens book “Oliver Twist”. No matter how big or how small you are, there’s…Feb 17, 2020Feb 17, 2020
This is why you aren’t making salesFor every business owner, it is paramount that you make sales and I don’t need to be a prophet to know that you are currently not having a…Feb 4, 2020Feb 4, 2020