The User Experience Checklist!

Hey There! I’m back again. UX is something which I’m finding fascinating these days. The very fact that we’re dealing with how people perceive things makes me want to delve more into this.

Just completed the book “UX for Beginners: A Crash Course in 100 Lessons” and would love to share a checklist that I made after reading it. Hope this helps someone!

Psychology

1. What is the user’s motivation to be here in the first place?
2. How does this make them feel?
3. How much work does the user have to do to get what they want?
4. What habits are created if they do this over and over?
5. What do they expect when they click this?
6. Are you assuming they know something that they haven’t learned yet?
7. Is this something they want to do again? Why? How often?
8. Are you thinking of the user’s wants and needs, or your own?
9. How are you rewarding good behavior?

Usability

1. Could you get the job done with less input from the user?
2. Are there any user mistakes you could prevent? (Hint: Yes, there are.)
3. Are you being clear and direct, or is this a little too clever?
4. Is it easy to find (good), hard to miss (better), or subconsciously expected (best)?
5. Are you working with the user’s assumptions or against them?
6. Have you provided everything the user needs to know?
7. Could you solve this just as well by doing something more common?
8. Are you basing your decisions on your own logic or categories, or the user’s intuition? How do you know?
9. If the user doesn’t read the fine print, does it still work/make sense?

Design

1. Could you get the job done with less input from the user?
2. Do users think it looks good? Do they trust it immediately?
3. Does it communicate the purpose and function without words?
4. Does it represent the brand? Does it all feel like the same site?
5. Does the design lead the user’s eyes to the right places? How do you know?
6. Do the colors, shapes, and typography help people find what they want and improve the usability of the details?
7. Do clickable things look different than unclickable things?

Copywriting

1. Does it sound confident and tell the user what to do?
2. Does it motivate the user to complete their goal? Is that what we want?
3. Is the biggest text the most important text? Why not?
4. Does it inform the user or does it assume that they already understand?
5. Does it reduce anxiety?
6. Is it clear, direct, simple, and functional?

Analysis (Most important!)

1. Are you using data to prove that you are right, or to learn the truth?
2. Are you looking for subjective opinions or objective facts?
3. Have you collected information that can give you those types of answers
4. Do you know why users do that, or are you interpret- ing their behavior?
5. Are you looking at absolute numbers or relative improvements?
6. How will you measure this? Are you measuring the right things?
7. Are you looking for bad results, too? Why not?
8. How can you use this analysis to make improvements?

Feel free to share your views as well.