Most people would tell you that Steve was a product manager even before the role was thought of. Think of any responsibilities of a product manager and Steve Jobs done did it. From developing and guiding the vision for the product — a job he notoriously took a little too seriously. To positioning and messaging — We’ve all seen the keynote speeches in black turtlenecks, mom jeans, and white New Balance shoes, something that is now a soigné in Silicon Valley and tech ecosystems around the world.

Steve, through a unique mix of business, technology and design, something he called “the intersection of technology and liberal arts”, was able to embody the genuine sense of our discipline and fantastically capture it in every product he ever built. From Apple II, Macintosh, Pixar, iPod, iPhone to the iPad, his obsession with delighting users was clearly the driving force behind these revolutionary products and the impact they’ve had on our world.

As product managers, we can only hope to emulate some small part of Steve’s vision and genius.

So, as we continue to navigate the uncharted waters of our product lifecycle, here are ten quotes from the legend that would inspire us to always remember to build products that would make a lasting impact and change the world.

1. Let’s go invent tomorrow rather than worrying about what happened yesterday — Steve Jobs.

2. I’m actually as proud of many of the things we haven’t done as the things we have done — Steve Jobs.

3. The products suck! There’s no sex in them anymore! — Steve Jobs.

4. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through — Steve Jobs

5. Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves — Steve Jobs.

6. Don’t get hung up on who owns the idea. Pick the best one and let’s go — Steve Jobs.

7. The Lisa people wanted to do something great. And the Mac people want to do something insanely great. The difference shows — Steve Jobs.

8. We are very careful about what features we add because we can’t take them away — Steve Jobs.

9. The really great person will keep on going and find the key, underlying principle of the problem, and come up with a beautiful, elegant solution that works — Steve Jobs.

10. I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete — Steve Jobs.

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