Yasim Kolathayil (Yas)Where do you find the next idea for your movie?The big question that everyone wants to know is where do you find the great idea or story that will produce the next Titanic or next…Aug 18, 2022Aug 18, 2022
Yasim Kolathayil (Yas)Everything in life is a dramaI recently watched the Master Class from David Mamet where he taught Dramatic Writing.Jul 23, 2022Jul 23, 2022
Yasim Kolathayil (Yas)1 poem a month. 1-2 movie or short film scripts. 1-2 articles related to work or personal life.Jan 7, 20221Jan 7, 20221
Yasim Kolathayil (Yas)Divine Ray of LightMy poem on how I used unlikely sources to get inspiration and spur creativitySep 15, 20211Sep 15, 20211
Yasim Kolathayil (Yas)How to explain AI to a non-Technical executive audience?We all remember the perfect pasta made by our grandmother. As a child, you would have gobbled up that pasta countless times.Oct 20, 2020Oct 20, 2020
Yasim Kolathayil (Yas)Communication Framework for Data ScientistsOne of the biggest problems facing data scientists today is communicating the results to an executive audience. Data scientists speak data…Jan 4, 2020Jan 4, 2020
Yasim Kolathayil (Yas)10 Thought Provoking Questions about Mass Shootings in the US !!!Like all Americans, I am deeply saddened by the recent mass shootings in US. This past weekend was a tipping point for me after the twin…Aug 7, 2019Aug 7, 2019
Yasim Kolathayil (Yas)Customer Attribution for MarketersCustomer attribution allows marketers to determine the channel that customer converted to figure out the most profitable channel and ROI.Mar 11, 2019Mar 11, 2019
Yasim Kolathayil (Yas)Marketing Mix Modeling for MarketersIn the first article of this series, I outlined the common machine learning use cases that a marketer can consider for personalizing the…Mar 11, 2019Mar 11, 2019
Yasim Kolathayil (Yas)Recommendation Algorithms for MarketersMachine learning allows marketers to create recommendation algorithms that provide opportunities to up sell and cross sell for the…Mar 11, 2019Mar 11, 2019