Customer Churn for Marketers

Yasim Kolathayil (Yas)
3 min readMar 8, 2019

In the previous article, I outlined the common machine learning use cases that a marketer can consider for personalizing the experience to the consumer. In the first article, segmentation and targeting use case and it’s benefits was explained. In this article, I touch up on another common use case that that marketers can consider called customer churn.

Customer Churn

Big Idea: In the US eCommerce business, 40% of revenue comes from returning or repeat customers, who represent only 8% of all visitors[1]

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Yasim Kolathayil (Yas)

Story teller/film maker/ entrepreneur at heart. Believes in telling stories that makes an impact to society and humanity at large. Twitter — @yasimk