PinnedYasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsHow product marketing can work best with product managementBeing able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…·3 min read·Oct 18, 2021----
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsProactive Product Marketing v. Reactive Product MarketingWhy proactive product marketing is essential2 min read·Mar 25, 2024----
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsWhen is the “Right Time” to Hire a Product Marketer?Based on my experience, the best time to hire a product marketer is as soon as the company hires a product manager.3 min read·Mar 7, 2024----
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsWhy Product Marketing should NOT be a reactive exerciseMany companies think about product marketing reactively, often responding to their customers and not creating a thoughtful and structured…3 min read·Mar 6, 2024----
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing Tips5 Reasons to Become a Product MarketerProduct Marketing is one of the many core functions within a technology company, and it is a role that is gaining increasing popularity…2 min read·Feb 21, 2024----
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsTop Questions to Ask in Your Customer Interview for B2B BusinessesThe hunt for product-market fit is a journey every entrepreneur must undertake. But where does one begin?·3 min read·Oct 11, 2023----
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsTop 5 Product Marketing Tips To Launch Your Product SuccessfullyProduct marketing is an ongoing process. In order to launch a product successfully, we must stay agile, adapt to market changes, and…·2 min read·Jul 12, 2023--1--1
Yasmeen Turayhi5 Weeks to Go-To-MarketLast chance to register for my 5-Week Go-To-Market class, which starts on Wednesday, June 26th @ 9 am PT. I’ll be teaching a live one-hour…2 min read·Jun 26, 2023----
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsThe importance of customer researchIf you’re starting a company, chances are you’re selling either a product or a service to a group of customers. Oftentimes, companies and…7 min read·May 16, 2023----
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing Tips5 Misconceptions about Product MarketingMany leadership teams get product marketing wrong. Below are some key takeaways that have emerged in the 15+ years I’ve witnessed as a…·2 min read·May 16, 2023----