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The Product Launch: Go-To-Market & Product Marketing Tips

How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…

Oct 18, 2021

How product marketing can work best with product management

Oct 18, 2021

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Proactive Product Marketing v. Reactive Product Marketing

Why proactive product marketing is essential

Mar 25

Proactive Product Marketing v. Reactive Product Marketing

Mar 25

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

When is the “Right Time” to Hire a Product Marketer?

Based on my experience, the best time to hire a product marketer is as soon as the company hires a product manager.

Mar 7

When is the “Right Time” to Hire a Product Marketer?

Mar 7

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Why Product Marketing should NOT be a reactive exercise

Many companies think about product marketing reactively, often responding to their customers and not creating a thoughtful and structured…

Mar 6

Why Product Marketing should NOT be a reactive exercise

Mar 6

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

5 Reasons to Become a Product Marketer

Product Marketing is one of the many core functions within a technology company, and it is a role that is gaining increasing popularity…

Feb 21

5 Reasons to Become a Product Marketer

Feb 21

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Top Questions to Ask in Your Customer Interview for B2B Businesses

The hunt for product-market fit is a journey every entrepreneur must undertake. But where does one begin?

Oct 11, 2023

Top Questions to Ask in Your Customer Interview for B2B Businesses

Oct 11, 2023

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Top 5 Product Marketing Tips To Launch Your Product Successfully

Product marketing is an ongoing process. In order to launch a product successfully, we must stay agile, adapt to market changes, and…

Jul 12, 2023

Top 5 Product Marketing Tips To Launch Your Product Successfully

Jul 12, 2023

Yasmeen Turayhi

5 Weeks to Go-To-Market

Last chance to register for my 5-Week Go-To-Market class, which starts on Wednesday, June 26th @ 9 am PT. I’ll be teaching a live one-hour…

Jun 26, 2023

5 Weeks to Go-To-Market

Jun 26, 2023

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

The importance of customer research

If you’re starting a company, chances are you’re selling either a product or a service to a group of customers. Oftentimes, companies and…

May 16, 2023

The importance of customer research

May 16, 2023

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

5 Misconceptions about Product Marketing

Many leadership teams get product marketing wrong. Below are some key takeaways that have emerged in the 15+ years I’ve witnessed as a…

May 16, 2023

May 16, 2023

Yasmeen Turayhi

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 & https://bit.ly/2G8tQQm

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