PinnedYasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsHow product marketing can work best with product managementBeing able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…Oct 18, 2021Oct 18, 2021
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsProactive Product Marketing v. Reactive Product MarketingWhy proactive product marketing is essentialMar 25Mar 25
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsWhen is the “Right Time” to Hire a Product Marketer?Based on my experience, the best time to hire a product marketer is as soon as the company hires a product manager.Mar 7Mar 7
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsWhy Product Marketing should NOT be a reactive exerciseMany companies think about product marketing reactively, often responding to their customers and not creating a thoughtful and structured…Mar 6Mar 6
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing Tips5 Reasons to Become a Product MarketerProduct Marketing is one of the many core functions within a technology company, and it is a role that is gaining increasing popularity…Feb 21Feb 21
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsTop Questions to Ask in Your Customer Interview for B2B BusinessesThe hunt for product-market fit is a journey every entrepreneur must undertake. But where does one begin?Oct 11, 2023Oct 11, 2023
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsTop 5 Product Marketing Tips To Launch Your Product SuccessfullyProduct marketing is an ongoing process. In order to launch a product successfully, we must stay agile, adapt to market changes, and…Jul 12, 20231Jul 12, 20231
Yasmeen Turayhi5 Weeks to Go-To-MarketLast chance to register for my 5-Week Go-To-Market class, which starts on Wednesday, June 26th @ 9 am PT. I’ll be teaching a live one-hour…Jun 26, 2023Jun 26, 2023
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsThe importance of customer researchIf you’re starting a company, chances are you’re selling either a product or a service to a group of customers. Oftentimes, companies and…May 16, 2023May 16, 2023
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing Tips5 Misconceptions about Product MarketingMany leadership teams get product marketing wrong. Below are some key takeaways that have emerged in the 15+ years I’ve witnessed as a…May 16, 2023May 16, 2023