DIFFERENCES BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING

THE MAJOR DIFFERENCE BETWEEN THE TRADITIONAL MARKETING AND DIGITAL MARKETING IS DISCUSSED BELOW:

1.Traditional marketing:

  • When it comes to the marketing of a product through the means of traditional marketing techniques like paper ads, radio, billboard, or television, all of them require a business to spend a huge amount of expenses to reach their potential customers.
  • The coverage of the product, in the case of traditional marketing, is used on the platforms like radio, television, or paper. Well, this kind of platforms will not provide you the enough exposure as this kind of traditional platforms will highlight your product for a very short period of time.

2.Digital marketing:

  • Alternatively, Digital marketing can make you reach your target audience in a very cost-efficient way. Moreover, the digital marketing strategies give you an opportunity to use some of the virtually free strategies as well.
  • However, choosing online platforms for the coverage of your product will allow the user to find your product whenever required. It will always be available on the Internet, and people can get to know about it whenever they need it.

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