Yasushi KusumeDoes your product pass the toothbrush test?Do people use your product once or twice a day, and does it make their lives better?Aug 14, 2023Aug 14, 2023
Yasushi KusumeinBootcampDesign for addiction?The goal of the People-Centered Approach is to create and develop benefits for people and society.Jun 15, 2023Jun 15, 2023
Yasushi KusumeAre you unlocking creativity? Or stifling it?There’s a general belief that there are ways to unlock our creativity. For example, you can give individuals unlimited freedom. You can…Jan 12, 2023Jan 12, 2023
Yasushi KusumeThe Best Coffee in Town?It’s not easy to write a Value Proposition because it’s not something you do every day.Apr 13, 2022Apr 13, 2022
Yasushi KusumeIs your Hackathon providing breakthrough ideas?Coming up with breakthrough ideas is hard. Many business stakeholders consider it one of, if not the, most challenging milestones in the…Dec 10, 2021Dec 10, 2021
Yasushi KusumeImprove, expand and extend your businessI’ve been thinking, lately, of various ways to improve and expand an organization’s business. And I’ve come up with a list of six possible…Oct 12, 2021Oct 12, 2021
Yasushi KusumeIf you want to innovate, ban ‘innovation’Do any of the following ring a bell? Destructive innovation, incremental innovation, revolutional and evolution innovation? How about time…Sep 2, 20211Sep 2, 20211
Yasushi KusumeHow to compete — and innovateHow to run a business competitively and, at the same time, capture new opportunities?Mar 22, 2020Mar 22, 2020
Yasushi KusumeWhat makes a knowledgeable, talented, and skilled designer?What constitutes a great designer, and where the concept of ‘design thinking’ fits?Jan 31, 2020Jan 31, 2020
Yasushi KusumeHow do we make the best, most creative workspace?How can we enable creativity? I offer 2 keys and 2 enablers to make the best, most creative workspceJan 31, 2020Jan 31, 2020