Yasushi Kusume – Medium

Yasushi Kusume

Yasushi Kusume

Does your product pass the toothbrush test?

Do people use your product once or twice a day, and does it make their lives better?

Aug 14, 2023

Does your product pass the toothbrush test?

Aug 14, 2023

Yasushi Kusume
in
Bootcamp

Design for addiction?

The goal of the People-Centered Approach is to create and develop benefits for people and society.

Jun 15, 2023

Design for addiction?

Jun 15, 2023

Yasushi Kusume

Are you unlocking creativity? Or stifling it?

There’s a general belief that there are ways to unlock our creativity. For example, you can give individuals unlimited freedom. You can…

Jan 12, 2023

Are you unlocking creativity? Or stifling it?

Jan 12, 2023

Yasushi Kusume

The Best Coffee in Town?

It’s not easy to write a Value Proposition because it’s not something you do every day.

Apr 13, 2022

The Best Coffee in Town?

Apr 13, 2022

Yasushi Kusume

Is your Hackathon providing breakthrough ideas?

Coming up with breakthrough ideas is hard. Many business stakeholders consider it one of, if not the, most challenging milestones in the…

Dec 10, 2021

Is your Hackathon providing breakthrough ideas?

Dec 10, 2021

Yasushi Kusume

Improve, expand and extend your business

I’ve been thinking, lately, of various ways to improve and expand an organization’s business. And I’ve come up with a list of six possible…

Oct 12, 2021

Improve, expand and extend your business

Oct 12, 2021

Yasushi Kusume

If you want to innovate, ban ‘innovation’

Do any of the following ring a bell? Destructive innovation, incremental innovation, revolutional and evolution innovation? How about time…

Sep 2, 2021

If you want to innovate, ban ‘innovation’

Sep 2, 2021

Yasushi Kusume

How to compete — and innovate

How to run a business competitively and, at the same time, capture new opportunities?

Mar 22, 2020

How to compete — and innovate

Mar 22, 2020

Yasushi Kusume

What makes a knowledgeable, talented, and skilled designer?

What constitutes a great designer, and where the concept of ‘design thinking’ fits?

Jan 31, 2020

What makes a knowledgeable, talented, and skilled designer?

Jan 31, 2020

Yasushi Kusume

How do we make the best, most creative workspace?

How can we enable creativity? I offer 2 keys and 2 enablers to make the best, most creative workspce

Jan 31, 2020

How do we make the best, most creative workspace?

Jan 31, 2020

Yasushi Kusume

Yasushi Kusume

Designer, Author, Speaker and Innovation and Creative Manager at IKEA. He is co-author of Brand Romance and sole author of Designology.

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