In the last few years there has been growth in the number of mobile phone users. Today, more than 60% of total internet usage is happening via mobile phone.
Obviously, the reasons include portability, cheap hardware, easy access of internet and the increased number of services on the internet. With more users on mobile, the optimization of user experience on the phone is essential.
For smaller companies, which often do not have native apps due to cost or time constraints, the web app is the key opportunity where they can win customers by providing the best possible experience.
If companies have a dedicated native mobile apps, there is a possibility that many users will prefer their web version to avoid downloading and installing due to hardware and memory constraint or some other personal preference.
If a company is dedicated and wants to get maximum engaged customers, the experience of a web app has to be close to that of the native app.
Nowadays the expectation from our websites is very high. Almost 25 years ago when the website was invented, its purpose was mostly to share information.
Today, the website is a grocery shop, social network, chatting place and what not. The website is expected to search houses and hold the world map.
Progressive Web Applications
Progressive Web Apps (PWA) combine new technologies with established best practices for creating reliable, accessible, and engaging experiences.
A PWA should launch and give users meaningful content regardless of network conditions. The level of offline functionality will depend on the application .some applications will be able to function completely offline, while others will display meaningful placeholder data informing the user that they are offline.
Progressive Web Applications should be able to adapt to different screen sizes and orientations, ensuring that the user experience is great for all users. A good responsive design helps to ensure that your application will continue to work with new devices in the future.
Traditionally, native applications have been much more engaging than web applications. Having an icon on the home screen makes it easy to get into the app and push notifications can help alert the user of important information that requires their attention. With Progressive Web Applications, users can now get the same benefits with web apps.
Progressive Web Apps are secure by default. The technologies powering PWA require apps to be served over HTTPS to work.
Why build a PWA?
those building apps for internal use, the cost of developing, testing, and maintaining applications for several platforms is unreasonable.Gartner predicts that by next year, up to 20% of companies will abandon their native mobile applications. Instead, they believe that PWA will become a more viable alternative to them.
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