Structured Ideation

Bryan Yau

4 min readNov 16, 2018

SCAMPER

S: Substitute

7 Concepts:

Can I replace or change any parts?

Change the material from rubber to silver.

Can I replace someone involved?

NecklS can also apply for old people and children as well.

Can I change its shape?

Square shape
Triangle shape
Circle shape

Can I change its color. roughness, sound or smell?

The smell of perfume for Women’s product?

Can I substitute one part for another?

Different kind of charms.

Final Pick:

Can I substitute one part for another?

As I creating Women safety product, it is always a right thing to create different layouts for them to pick what suit to their style. Owing to me doing a necklace with spy camera in it(NecklS), I would like to create different kind of charms to let women choose their favorite charm.

C: Combine

7 Concepts:

What ideas or parts can be combined?

GPS Tracker
Emergency button
Spy Camera
Bendable switch
Clouds Connector
Voice Recorder

What materials could be combined?

Silver
Rubber

Final Pick:

What Ideas or parts can be combined?

For the Security Necklace, I combined Spy Camera, GPS, Emergency Button. Rubber, Bendable switch, Clouds Connector, Voice Recorder.

A: Adapt

7 Concepts:

Is there something similar, but in a different context?

GoPro
Miniature Spy Camera Necklace
Mini Gadgets Voice Recorder
Sennheiser MZM10/2 Mic holder
Apple Watch
Body Camera

Final Pick:

Is there something similar, but in a different context?

M: Magnify/ Minify

7 Concepts:

Can it be used more often?

mini solar panel on the necklace and provide unlimited batter

What can be magnified or made larger?

make the charm larger?

What can be made higher, bigger or stronger?

Bigger layouts?
Thicker necklace?
Stronger materials?

Can it do more things?

Waterproof
Fireproof

Final Pick:

Can it do more things?

NecklS is not just a necklace. It has multiple features in it. However, I want to add one more feature to let NecklS survive in any situation. I want to let NecklS become waterproof.

P: Put to other use

7 Concepts:

What else can it be used for?

Transform to bracelet

Can it be used by people than those it was originally intended for?

Apply to pets as well?

How could a child use it or an old person?

Smaller version for children?
Darker color for old people?

What else can it be made from?

Copper
Iron
Plastic

Final Pick:

What else can it be used for?

NecklS can also turn into a bracelet. Just take out the charm and remove half of the necklace. Then you will have a simple cool looking brace let.

E: Eliminate

7 Concepts:

How can I simplify it?

What parts can it be removed without alerting its function?

Can the rule be eliminated?

What if I made it smaller?

What feature can I understate or omit?

What if it had less of something?

Should I split it into different parts?

Final Pick:

How can I simplify it?

The emergency button placed on the charm can be easily pressed from accident, therefore, I planned to remove it and let the bendable switch be the emergency button.

7 Concepts:

What other arrangement might be better? (layout?)

Have different colors or pattern on the necklace?
Different shapes?

What if I consider backward or inside out?

Maybe not necklace, It can be applied on bracelet or hat.

Can I transpose positives and negatives?

Negatives:

Make it simple to use?
A tutorial video to teach users to understand the product
How can I make more invisible for people to aware of the spy camera inside the necklace?

Can I transpose cause and effect?

Emergency switch can also call out your friends instead of only calling for cops.

Final Pick:

Can I transpose positives and negatives?

Negatives:

A tutorial video to teach users to understand the product

Morphological Analysis

During the process, I have found many products that are very similar. And I picked some products that I personally think can combine into my Concept. However, I found it difficult to search product about Bendable Switch, in result, I ended up finding similar things which does the effect. (Bendable Clip).