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I believe that interest networks limit the potential for content of the “most-viral-degree.” The separation that occurs online from the formation of filters, whether by selection of the individual or through commercial algorithm, limits the spread of content to users who relate or identify with the content. However, it is interesting to look at content that simultaneously is spread by both individuals and commercial interests. A new company, RompHim (Rompers for Men), was spread around the internet rather rapidly over the past day as people critiqued “fragile masculinity.” While the majority of the tweets and posts surrounding the matter was facilitated by individuals, the story was popularized through articles on Buzzfeed, Esquire,, etc. How do media companies feed off of viral content and in turn spread it to a large audience, influencing the permeation of the content through interest networks?

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