Eyal KatzWhat Is Inventory Arbitrage? — (The Good, the Bad, and the Publisher)What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is…Jul 20, 2016Jul 20, 2016
Eyal KatzThe Top 7 Flash & HTML5 Video Players for Ad MonetizationIf you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some…Jul 12, 2016Jul 12, 2016
Eyal KatzWhat Native Ads Can Learn From Display & Banner AdsDo you remember those teenage dramas from the 1990s, like Beverly Hills 90210, Heartbreak High, and Degrassi High?Jun 22, 2016Jun 22, 2016
Eyal KatzThe Top 10 Mobile RTB Marketplaces for PublishersFor online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new…May 25, 2016May 25, 2016
Eyal KatzThe Ultimate Guide: How Publishers Can Join the Apple News AppApple has recently announced that its news-stand app, Apple News, will be open to all publishers. What does this mean for the display ad…Mar 24, 2016Mar 24, 2016
Eyal Katz[Infographic] The Complete Checklist For Choosing a CPC Ad NetworkTrue, there are dozens of options and lists of recommended PPC-based ad networks. But how do you choose the one (or ones) that are right…Mar 10, 2016Mar 10, 2016
Eyal KatzWhat are the Top 10 Ad Networks for Online Arbitrage in 2016?We want to point you in the direction of the top 10 ad networks for an arbitrage strategy.Mar 8, 20161Mar 8, 20161
Eyal KatzThe Top 15 Website Optimization BlogsIf you thought the bear in The Revenant was persistent, you haven’t seen anything yet. In our humble opinion, he gave up just a little too…Mar 1, 2016Mar 1, 2016
Eyal KatzWhat are Publisher Coalitions and Why They are Killing your RPM?Google is great. Really. From a search engine by a couple of college kids, it has turned into the all-knowing internet colossus it is…Feb 25, 2016Feb 25, 2016
Eyal KatzThe Complete Guide on How to Setup Your Website for Direct AdvertisersThere’s definitely a powerful allure to building up traffic to your website and having an ad network do all the work for you. But it goes…Feb 23, 2016Feb 23, 2016
![[Infographic] The Complete Checklist For Choosing a CPC Ad Network](https://miro.medium.com/v2/resize:fill:160:106/0*O_KLYCzEYZHBcPav.jpg)
![[Infographic] The Complete Checklist For Choosing a CPC Ad Network](https://miro.medium.com/v2/resize:fill:320:214/0*O_KLYCzEYZHBcPav.jpg)
