ChatGPT came too late (end of November) to make a significant impact on CES this year, but the cacophony of opinions about the generative AI model definitely made its way to Vegas. The timing was perfect. …

By Yves Bergquist for the Entertainment Technology Center. IN THE SUMMER OF 2020, the Entertainment Technology Center (ETC) at USC and the Society of Motion Pictures and Television Engineers (SMPTE) joined forces to create the Joint Task Force for Artificial Intelligence in Media. THE TASK FORCE’S MANDATE is to research…

By Yves Bergquist (yves@corto.ai) and Eric Holdener (eric@kinestry.io) Whoever said on Twitter that they “no longer want to live in interesting times” probably captured the mindset of all brand marketers right now. There’s crises and there’s … “which way is up?”. With the triple reckoning of health, social, and political…

Most of what you read or watch about artificial intelligence, including from some very prominent field experts, is completely wrong. One of the most frustrating downsides of the decline of institutions and the Age of Individual Empowerment that we are going through is the incredibly low signal to noise ratio…

NOTE: the opinion below is in my name only, and does not represent the views of ETC, the School of Cinematic Arts, or USC as a whole. Also, this analysis does not factor in It’s recent box office successes. As part of my work managing the Data & Analytics Project…

Yesterday The New York Times joined the chorus of publications covering the horrendous Summer 2017 Box Office performance, echoing the long-standing Hollywood view that poor Rotten Tomatoes scores have a dramatic negative impact on financial performance. But a simple data analysis found no correlation. The piece was pretty low on…

NOTE: This piece was published in March 2015. Last week, Deadline.com released a small and exceptional dataset: the profit and loss statement for 2014’s Top 20 performers at the global box office, from the latest “Transformers” installment (which grossed more than $1 billion at the box office) to “Interstellar” (which…

Elon is at it again. In a tweet on August 11, he reiterated his thoughts on artificial intelligence by claiming that “If you’re not concerned about AI safety, you should be. Vastly more risk than North Korea”. He also called for AI to be regulated, just like “everything (cars, planes…

Elon is at it again. In a tweet on August 11, he reiterated his thoughts on artificial intelligence by claiming that “If you’re not concerned about AI safety, you should be. Vastly more risk than North Korea”. He also called for AI to be regulated, just like “everything (cars, planes…