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YiliaChi
in
Marketing in the Age of Digital

Games save Corona from suffering hard times during the coronavirus period

Content is the king! This is true, but not always! Nowadays, output the right content in an interesting way is the boss! Corona Beer…

4 min readApr 24, 2022

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Games save Corona from suffering hard times during the coronavirus period

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YiliaChi
in
Marketing in the Age of Digital

Using Digital Marketing to Rebound from COVID-19

With the social distancing measures of the COVID-19 pandemic, most companies have lost the opportunity and ability to contact customers…

1 min readApr 17, 2022

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Using Digital Marketing to Rebound from COVID-19

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YiliaChi
in
Marketing in the Age of Digital

What are the Pros&Cons of AI In Customer Service?

The statistics show that current AI technology can boost business productivity by up to 40%. Unbelievable right ??But it’s true!!

2 min readApr 10, 2022

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What are the Pros&Cons of AI In Customer Service?

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YiliaChi
in
Marketing in the Age of Digital

6 Genius Ways to Effective Content Marketing

It’s no secret that content is king in the age of the internet. According to a study by Content Marketing Institute, content marketing now…

1 min readApr 3, 2022

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6 Genius Ways to Effective Content Marketing

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YiliaChi
in
Marketing in the Age of Digital

Russia-Ukraine, the war frightens the world and makes Italian wine tremble

Italy has close economic and trade ties with both Russia and Ukraine, especially in the fields of agricultural products such as wine and…

3 min readMar 27, 2022

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Russia-Ukraine, the war frightens the world and makes Italian wine tremble

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YiliaChi
in
Marketing in the Age of Digital

Is booking an Airbnb an effective way to help Ukrainians in the age of digital media?

People want to help Ukrainians, and Airbnb has emerged as one way to do it. But is it the most effective? To be honest, I can’t give a…

4 min readMar 20, 2022

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Is booking an Airbnb an effective way to help Ukrainians in the age of digital media?

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YiliaChi
in
Marketing in the Age of Digital

Adidas new ads, good or bad?

Before I started writing this blog, I have to admit that this might be a very controversial blog because it’s hard for me to say whether…

6 min readMar 6, 2022

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Adidas new ads, good or bad?

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YiliaChi
in
Marketing in the Age of Digital

Say “ No Compromise” to the Super Bowl? Only Polestar!

Looking back at the 2022 Super Bowl marketing battle of various brands, have you noticed such an ad? It is extremely simple, yet extremely…

3 min readFeb 28, 2022

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Say “ No Compromise” to the Super Bowl? Only Polestar!

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YiliaChi
in
Marketing in the Age of Digital

Real Vodka, Real Juice, Real HIGHNOON SUN SIPS

“Healthy, slim, and fun flavors. I want it all !!!” This is probably what many people think. There’s no denying that consumers are…

6 min readFeb 20, 2022

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Real Vodka, Real Juice, Real HIGHNOON SUN SIPS

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YiliaChi
in
Marketing in the Age of Digital

The Fascinating Test — Is the way you see yourself the same as how the world sees you?

“Most people know themselves well, but do you know how the world sees you?” If you also have this question, “The Fascinating Test” may be…

4 min readFeb 13, 2022

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My Archetype — The Rockstar

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YiliaChi

YiliaChi

Welcome! 你好呀:) Yilia from China. Here to blog about marketing and my life. NYU Grad Student · Photography enthusiast · Travel Lover · Enjoying Cooking

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